Friday, November 20, 2009

Gucci + Michale Roberts= Unicef

Gucci creative director Frida Giannini collaborates with author and illustrator Michael Roberts for 5th anniversary of Gucci campaign to benefit Unicef.The annual

Gucci Campaign to Benefit UNICEF has consistently supported education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. In this highly active five-year period, Gucci has succeeded in committing over $7 million to UNICEF. This significant sum is a testament to the increased scale and scope of the company’s support, and has resulted in Gucci’s current status as the largest corporate donor to UNICEF’s “Schools for Africa” campaign. “Schools for Africa” aims to increase access to quality basic education for all children, with a special emphasis on helping the most disadvantaged—girls, orphans, children living in extreme poverty and other vulnerable children. In past campaigns, Gucci funds have focused on Malawi and Mozambique, and this year Gucci will add support for a third country, South Africa. In these three countries, over 2.3 million children have been orphaned by the HIV/AIDS pandemic. Frida Giannini said, “Michael Roberts did not hesitate for a moment when I invited him to collaborate on our 5th anniversary project to benefit UNICEF. His children's books are magical and he has touched so many people with his brilliant artistry. Now with his wonderful Snowman in Africa, we are able to continue making a difference to the many children whose lives will improve because of UNICEF's great work.”

"For most of Africa's children -- particularly orphans and children affected by HIV/AIDS -- education represents a way out of a life of entrenched poverty” said Nichole Brown, UNICEF Chief of Corporate and Foundation Fundraising “By providing children with access to a quality education in a safe and protective environment, we are building better lives for not only these children, but future generations as well."

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